Naming a Business in the UAE and Saudi Arabia: Practical Tips
What to think about when naming a business for Gulf customers, in English and Arabic.
Test the name in both languages
Many customers in the Gulf will say your name in Arabic as well as English. Check that it is easy to pronounce in both and has no awkward meaning in either.
Keep it short for WhatsApp and Instagram
A lot of business in the region happens on WhatsApp and Instagram. Short names are easier to share, search and tag.
Check licensing rules early
Company registration authorities and free zones have rules on trade names, for example around religious terms, other companies' names or certain words. Check the rules of the authority you'll register with before you print anything.
Secure the domain and handles first
Register your domain and social handles before you apply for the licence, so the name is yours online when you launch.
Think beyond one emirate or city
Names tied to one city can limit you if you expand across the GCC. A brandable name travels better.